Last few years have seen huge surge of Hydroponic interest and projects esp in Metro and Tier 1 cities. Corporates looking for diversification; Young generation between 30-40 years looking for carrier in future technology; High flying professional looking for an alternate carrier etc are all major classification of the Hydroponics customers.
India is a huge domestic vegetable market with 130 Cr population, primarily vegetarian. Also due to the unorganized nature of sector, it is ruled by poor farmer who is growing vegetables for living hood with very limited access to the capital or technology. Traders and middle man who takes the lion’s share and have no respect to the quality and dissatisfied end customer who is forced to buy poor quality vegetables with high percentage of residual pesticides, grown in unclean water and usually 4-5 days old before he get to buy or use it.
There is a big deficit of quality supply and hence huge upside possibility of price surge, if pitched rightly. This makes a very strong business case esp in Metro and Tier 1 cities, where residents have high purchasing power and very low ratio of monthly vegetable purchase versus monthly income.